Internet giant, Google has announced the launch of its own shopping portal in India. Simply named as Google Shopping, it is more of an aggregator. This means that the site lists deals from all e-commerce retailers such as Flipkart, Amazon, Shopclues, Club Factory, Snapdeal and even from lesser known ones such as Shein.
‘Google Shopping’ allow users to filter through offers, review prices from multiple retailers and find products that they are looking for.
The personalised experience will be available across various Google products — a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering.
For retailers, the company will offer its ‘Merchant Center’ in Hindi, which will allow the sellers to list their products for Google Shopping, without paying for ad campaigns.
Google Shopping will be a connector between retailers and consumers, and the transaction and delivery of products will be handled by the merchant.
Google said it aims to support the entire retail ecosystem — from shopping sites and large retailers to small local shops — by giving them access to the tools, technology, and scale to thrive in the new digital economy.
Merchants will not have to pay any fee for listing their products for Google Shopping, Google added.
Under the Shopping tab in Google Search, users can search for products and see prices from across multiple retailers. The ‘Style Search’ option in Google Lens will allow users to find products such as clothes, furniture, and home decor, by simply pointing the Lens app from their smartphones.